Action sports photography for Sony

Back in November I was commissioned to shoot a series of action sports images for HMX Media to promote Sony’s new waterproof walkman, the Sony NW-WS410. We shot the campaign between Ibiza, Formentera and up on Glacier 3000 in the Diablerets, Western Switzerland. 

It was a fantastic shoot to be a part of, with many challenges, most notably all the different locations / climates and the fact that we would be shooting in water, sand and snow which provide their own set of difficulties when cameras are involved. Each featured athlete was an expert in their particular sport, which showed off the diversity of the product’s use in various challenging scenarios. 

Suffice to say, it was an awesome job to be a part of and a huge thanks goes out to the whole team for making it happen. Here are some of the resultant shots from the campaign:

More images up on the Sony Asia website 

And here’s the HMX video spot directed by Matt Uhry:

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